LOS ANGELES (Top40 Charts/ LPI Communications) - Blink-182, Weezer, Public Enemy,
Franz Ferdinand and
Taking Back Sunday have lent their voices to empowering the next generation of youth through Kyocera's ALL
Access rock documentary. Families and celebrities attending Variety's 'Power of Youth' event today at Paramount Studios will enjoy the world premier of the film from the young 'rockumentarians' who earned the chance to follow the bands from the tour busses to the stages and capture the excitement of 35,000 music lovers at the summer's hottest free music festival, Virgin
Mobile USA's FreeFest. After the premiere event, ALL
Access vignettes and the full-length feature will reach millions through IFC, ON Demand and online at www.allaccessdocs.com.
Variety's 'Power of Youth' event, now in its third year, is an invitation-only afternoon of fun, festivities and live performances. Guests include the children and families from Starlight Children's Foundation and LA's BEST, along with more than 200 celebrity supporters. This year, Variety is honoring five young stars who are making a difference to their chosen charities including Corbin Bleu, Miranda Cosgrove, Jesse McCartney, Annalynne McCord and Keke Palmer.
'Our goal for the ALL Access program was to showcase the talents of young people so the 'Power of Youth' event is the ideal venue for the world premiere of their work,' said Gary Peterson, director of marketing, brand and advertising at Kyocera Communications Inc. 'We set out to give a voice to a talented crew of young adults as they chronicled some of the world's most popular bands at the year's hottest free music festival. How fitting to do it at an event honoring a group of high-profile young celebrities who have dedicated themselves to helping so many important charity organizations.'
According to Matt Rubano, bass and vocals for Taking Back Sunday, 'As a band we owe a lot to young people who've always been some of our most loyal fans. They buy tickets to our shows from coast to coast and come out and have a good time and sing along with us and they support our records. Kyocera's ALL Access is one way we can give back to young people and show them we support them just as much as they support us.'
In addition to the world-premier screening of the ALL Access rockumentary, Kyocera's lounge at the Power of Youth event will offer photo opportunities and giveaways. Kyocera, which purchased the wireless phone division of Sanyo in 2008 and today markets both Kyocera- and Sanyo-branded wireless devices, will be giving away Sanyo Incognito, Sanyo SCP-3810 and Kyocera X-tc M2000 mobile handsets with free wireless service.
