Chicago, IL (Top40 Charts/ Wrigley Marketing Communications) Charice, whose popularity as a singer and actress rose through the sharing of online videos, has teamed up with Life Savers Gummies to help
America choose the next flavor of the beloved ring-shaped gummy candy. The pop star partnered with the Life Savers Flavor Vote and is campaigning for the 'underdog' and her favorite, Orange.
"I wanted to support the Orange Life Savers Gummies because I'm all for the underdog, and in the world of candy, I think Orange doesn't get enough attention," said Charice. "Some great people helped me out early in my career by sharing my music with their friends and I want to be that person for Orange - I want to share his story. He may not be the most sporty or social of the group, but he's clever, smart and tasty!"
Fans can connect with Life Savers Gummies on Facebook.com/LifeSaversGummies through June 30th to vote for their favorite flavor: Orange, Blue Raspberry or Lemonade. They can also check out the adventurous on-goings of the Life Savers Gummies candidates in the online reality house as they battle to win a spot in the flavor pack. Fans should check back frequently for updates and vote each day!
"The time has come to choose a new flavor of Life Savers Gummies and we want our fans to tell us which flavor candidate is their favorite," said Michael Watt, Wrigley's VP and General Manager, US Confections. "We are thrilled to have Charice as a fan, and while she's campaigning for Orange, it's going to be a great race. We look forward to our loyal fans coming out to vote for their favorite flavors."
Fans who want to get involved with Charice's Orange campaign can check back on Facebook for campaign updates and details on the official Orange campaign party hosted by Charice on June 14, 2011 at Bowlmor in Times Square, New York City.
Charice recently released her new single "Louder"; the song will be featured on her sophomore record tentatively scheduled for release in early 2012.
